design researcher / creative entrepreneur

ABOUT

CYNTHIA FLEMING

I am passionate designer from Chicago, Illinois with a passion for design research and strategy. I graduated from the University of Illinois Chicago with a B.A. in industrial design. I currently am working as a freelance design researcher and qualitative ethnographer here in Chicago.

I started my design career as an industrial designer but I have developed this kind of “love affair” with design research. I am convinced that design is about much more than aesthetics; my passion lies in understanding what users truly need and applying a designer’s mentality to create solutions that meet those needs. This is what motivated me to push beyond industrial design and into to design research.

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